start · 0:00.2
zoom landed · 0:02.0
Research · 0:03.3
all four labels · 0:05.0
labels cleared · 0:07.3
pulled back · 0:08.4
One frame per checkpoint. Time is output time (audio untrimmed). Beat lengths from 61.8 s of narration.
“How do you give every promising account the depth of preparation and follow-through you would give your most important opportunity, without multiplying the work?”
Storyboard: Account list → zoom one account → four labels (Research · Decision-makers · Tailored pitch · Follow-up) → pull back. Screen otherwise still.
“EMK Signal, EMK's proprietary go-to-market automation platform, is built to do just that.”
Storyboard: Signal workspace with EMK Signal + EMK's proprietary go-to-market automation platform overlaid. No logo animation.
“Context sits scattered across CRMs, inboxes and shared folders. Signal pulls it together and enriches it from third-party data and the web.”
Storyboard: Three cropped sources (conversation, deck, CRM) → cut to the company context in Signal; enriched profile with populated fields highlighted; 'Complete the picture'.
“It finds prospects like your best customers, and ranks them by buying signals.”
Storyboard: Recommended lookalike with its reason ('Find similar prospects') → buying signal attached, source visible; company moves up in Actions ('Identify why now').
“It identifies the decision-makers, retrieves their contact details, and prepares outreach across email, LinkedIn and calls.”
Storyboard: Contact view: facilities director's role and retrieved business contact details highlighted; three small labels Email · LinkedIn · Call talking points. No clicking through channels.
“For ServiceKey, that means an Italian email tying the prospect's expansion to the sites it already runs.”
Storyboard: Italian draft; highlight the expansion sentence + 'Their expansion', then the experience sentence + 'Our relevant experience'. Hold. Do not scroll.
“The salesperson reviews, edits, sends. Follow-ups queue with the history. For management, the Command Centre shows who is active, what gets replies, and where accounts have stalled.”
Storyboard: Change one phrase → send → follow-up task with next action → 'Feedback improves future drafts' → three Command Centre crops: activity by salesperson, response results, one stalled account with owner + last activity.
“EMK Signal puts the company's collective knowledge behind every salesperson, and gives them more time for what matters most: being in front of customers.”
Storyboard: Return to the salesperson's account view with research, contact and next action ready; hold; final three seconds → EMK Signal + 'Collective knowledge. More time with customers.'
