crop in · 0:00.3
label 1 · 0:03.0
label 2 · 0:03.5
labels 3-4 · 0:04.6
all four · 0:06.4
pulled back · 0:08.3
One frame per checkpoint. Time is output time (audio untrimmed). Beat lengths from 61.8 s of narration.
“How do you give every promising account the depth of preparation and follow-through you would give your most important opportunity, without multiplying the work?”
Storyboard: Cut to the Viridea row at 3x filling the frame, rest dimmed. Four labels with icons enter one by one in the right margin, stacked. Pull back on 'without multiplying' to reveal the full list.
“EMK Signal, EMK's proprietary go-to-market automation platform, is built to do just that.”
Storyboard: Signal workspace with EMK Signal + the platform line overlaid, lockup the largest type in the video, scrim dark. No logo animation.
“Context sits scattered across CRMs, inboxes and shared folders. Signal pulls it together and enriches it from third-party data and the web.”
Storyboard: Product to 30%. Three source cards shaped like their source enter staggered, readable from a room. On 'pulls it together' they converge into the Lead Intelligence panel as the product returns to 100%. Cut to a crop of the populated fields on 'enriches'. 'Complete the picture' in the margin.
“It finds prospects like your best customers, and ranks them by buying signals.”
Storyboard: LEADS LIST (not Actions). Lookalike card + match reason, tight, rest dimmed. Cut to the top rows of the leads list; the buying trigger lands, the LEAD SCORE on the right rises 78 -> 92, and the row moves up the list because of it. 'Identify why now' + source beside the row.
“It identifies the decision-makers, retrieves their contact details, and prepares outreach across email, LinkedIn and calls.”
Storyboard: One crop on the contact card at 2x, rest dimmed; role and details already visible. Three channel icon+labels stack in the margin on their words. No rings.
“For ServiceKey, that means an Italian email tying the prospect's expansion to the sites it already runs.”
Storyboard: Crop to the email body at 2x. Lift each sentence to 100% while the rest drops to 40%, with the rule. Callouts in the margin. Hold longer on the second sentence.
“The salesperson reviews, edits, sends. Follow-ups queue with the history. For management, the Command Centre shows who is active, what gets replies, and where accounts have stalled.”
Storyboard: Halved events: tight crop on the draft footer (phrase flash, sent), one crop on the single follow-up row, then three Command Centre cards on a dark scrim, one per word.
“EMK Signal puts the company's collective knowledge behind every salesperson, and gives them more time for what matters most: being in front of customers.”
Storyboard: Account view, slow 1.05x push-in during 'being in front of customers', cut to the end card: logo, one line, generous space.
