Performance
Fit calls held and SALs converted
Activity by salesperson
This month| AE | SAL | Meetings | Contacted | Avg. pipeline value |
|---|---|---|---|---|
| Giulia Ferraro | 6 | 14 | 381 | $72k |
| Elena Bruni | 5 | 11 | 309 | $65k |
| Luca Moretti | 4 | 9 | 264 | $58k |
| Laura Gentile | 3 | 6 | 217 | $54k |
| Valentina Rizzo | 2 | 4 | 163 | $47k |
SAL = fit calls scored 7 or above. Contacted = leads emailed or called this month. Avg. pipeline value = average open-opportunity size across each rep's SAL accounts.
Account coverage
Enriched → reached out → respondedPipeline funnel
Lead funnel · then pipeline breakdownStage
Share of responded
Count
Amount · total
Conversion
fit calls scored · highest score first
| Account | Sector | AE | Score | Outcome | Opportunity | Waiting |
|---|
sales-accepted leads · scored 7 or above
| Account | Sector | AE | Score | Created | Opportunity | Stage | ACV | Waiting |
|---|
| Opportunity | Account | Type | Stage | Owner | Created | Close date | ACV |
|---|
Marketing-qualifiedDirect outboundPrevious stageAfter SAL, bars scale to that section so small numbers stay readable
Market breakdown
Where the SALs come fromMessage response rate
Last 30 daysMessage response · 428 replies
Interested14634%
Asked for information10324%
Not right now12830%
Not interested389%
Opted out133%
By people
Through to won and lostNeeds action
Today view · sorted by time waiting| Account | Sector | Owner | Status | Waiting |
|---|
Marketing-qualified accounts
| Account | Sector | Furthest stage | Owner | Engagement score | Waiting |
|---|
Engagement by channel
Email and callsOutreach and response
Human replies · est
Activity logged in Salesforce, by week
EmailsCalls
Needs action
Today view · sorted by time waiting| Account | Sector | Owner | Status | Waiting | |
|---|---|---|---|---|---|
| Galvani Ambiente S.p.A. | Not classified | Francesca Romano | Held · no score | 21d | Open |
| Mantova Ambiente S.p.A. | Telecom & media | Sofia Marchetti | Sent back to SDR | 15d | Open |
| Pravello Ambiente S.r.l. | Retail & e-commerce | Francesca Romano | Meeting scheduled | 9d | Open |
| Roveda Facility S.r.l. | Facility services | Camilla Sartori | Scored 5 | 7d | Open |
| Sestriere Sistemi S.r.l. | Not classified | Elena Bruni | Engaged, no meeting | 2d | Open |
A today view over all leads, following every filter except the period; waiting is days since the record was last modified.
Score validation
Does the score predict the fit call| Engagement score | Leads | Fit calls held | SAL | SAL rate of held |
|---|
Reference · not part of the dashboard
What was extracted, which filters apply, and how every metric is defined. Not part of the product.
Data pulled and filters applied
Filters on this page right now
Salesforce export · 18 September 2026
| Object | Rows pulled | In Salesforce |
|---|
Same fields, different filters. The first row is this dashboard as filtered; the last is an unfiltered report.
| Leads | Meetings booked | Fit calls held | SAL (7+) | Marketing-qualified |
|---|
| Opportunities | Created | Closed Won | Closed Lost | New Logo |
|---|
Metric definitions and sources
Confirmed with EMK Signal · 10 Sep 2026| Metric | What it means | Salesforce object · field · rule | The team confirmed | Source |
|---|