Click any frame to open it, then use the arrow keys to move between frames and Escape (or ×) to close. New design (green) is done or being finalized now. Take 4 (grey) fills in every beat not redone yet, so nothing plays twice — once a beat is redone it moves up into New design and drops out of the Take 4 section below.
New design done / in progress
Scene 1 — Hook (approved)
"How do you give every promising account the depth of preparation and follow-through you would give your most important opportunity, without multiplying the work?"
Leads list, plain
Crop in on the highlighted account row
Label 1 — Research
Label 2 — Decision-makers
Label 3 — Tailored pitch
Label 4 — Follow-up
All four, chained
Clean end of beat
Scene 2 — Name (pending your final sign-off)
"EMK Signal, EMK's proprietary go-to-market automation platform, is built to do just that."
Glass strengthens over the product
“EMK” typed in
Divider + “Signal” beside it
Tagline holds below the lockup
Clean fade back to product
Scene 3 — Scattered sources → Signal (pending your review)
"It brings together customer conversations, successful pitches and account histories from fragmented data sources like CRMs, inboxes and shared folders."
Company page under glass
Card 1 — Customer conversation
All three cards, same size, in
Cards collapse toward centre
Glass clears, company page remains
Scene 4 — Enrich → lookalike → signal (pending your review)
"It searches relevant third-party databases and the web to enrich company information, find prospects like successful customers and prioritise accounts using buying signals."
Cutscene 1 — Falchetti's card starts blank
Cutscene 1 — filled in, name → website/tags → paragraph → cards
Cutscene 2 — Viridea emerges as a lookalike, full-width match reason
Cutscene 3 — real buying-trigger note, trigger + score together
Scene 5 — Decision-makers and channels (pending your review)
"Signal then identifies decision-makers, retrieves contact details and prepares tailored outreach across email, LinkedIn and calls in their language."
Zoom to the contact card
Every line at 60%, contrast only
Role, email, phone lit with a rule
Tabs lit one by one, company summary stays dim
Real click on Email — cursor visible, tab goes active
Scene 6 — The Italian email (pending your review)
"For ServiceKey, that could mean an email in Italian to a facilities director, connecting the prospect's expansion with ServiceKey's experience supporting similar sites."
One static zoom, no scroll
Sentence 1 (expansion) lifts, rest fades
“Their expansion” callout with a leader
Both sentences + both callouts held together
Scene 7 — Edit, send, follow-up (pending your review)
"The salesperson reviews, edits and sends. Follow-ups are queued with the account history, and feedback helps improve future drafts."
Callouts clear, letter back to 100%
Cursor appears in the draft
Real typed edit — “in due casi” → “in due siti recenti”
Send — cursor clicks the real button (required)
Sent — brief confirmation flash (optional if time is tight)
Real Suggested-queue row — status + last activity, one highlight
“Feedback improves future drafts” — icon + text, same style as other cutscenes
Scene 8 — Sales Command Centre (pending your review (updated SCC dashboard))
"For the management- the Sales Command Centre shows activity by salesperson, which messages generate responses, and where follow-ups are overdue or accounts have stalled, allowing speedier intervention."
Full dashboard — Performance, Activity, Account coverage
Crop 1 — Activity by salesperson
Crop 2 — Message response rate
Crop 3 — Needs action
Needs action + Score validation (reference, not part of the dashboard)
Scene 9 — Closing (pending your review)
"EMK Signal puts the company's collective knowledge behind every salesperson, and gives them more time for what matters most: being in front of customers."
Real account view — research, contact, next action all in frame
