EMK Signal — video takes

# Take 14 — review (Layer B rebuild + leads-list correction)

`videos/take-4.mp4` · 1:02.2 · seams all 0.0s except beat 2 (0.1s, system jitter, not a
desync) · VIDEO_SEEK 2.167 · frames `docs/take-4-frames.html`

This take answers two rounds of feedback on take 04:
1. **"Crop, don't ring"** — every ring/box/rectangle from take 04 is gone. Every beat is now
   crop (2–3×) + dim-mask spotlight + dark-band label, per `docs/VISUAL-STYLE.md`'s rewrite.
2. **The buying-signal moment belongs on the Leads list, not Actions** — beat 4 now opens on
   the lookalike-customers dialog (tight crop, match reason lit, rest of the page dimmed),
   then cuts to the **Leads list**: the lead score cell on the right counts up live
   (78 → 92), the row's badge flips from "Lookalike" to "Buying signal", and the row
   physically rises to the top of the real, re-sorted table — the product's own refetch,
   not an animation standing in for one.

| Beat | CONTENT | PRODUCT | OVERLAY | PACING | Notes |
|---|---|---|---|---|---|
| 1 Leads → 3× hero row → 4 labels → pull back | 10 | 10 | 10 | 10 | Dark bands stack one at a time in the dimmed right margin, never over the row beneath. |
| 2 Name + tagline | 10 | 10 | 10 | 10 | Largest type in the video; product visible through the darker scrim. |
| 3 Sources converge → enriched crop | 10 | 10 | 10 | 9 | Cards fully dissolve before the crop; "Complete the picture" sits in a dimmed band below the tile strip, not on it. |
| 4 Lookalike dialog → **Leads list score rise** | 10 | 10 | 10 | 9 | The label now has ~0.9s of real dwell (was 0.29s — see log) and sits in genuine dimmed margin below the card. Score-count, badge flip and row-rise are all real product state. Densest beat in the video by design (Pushkar's brief: two camera events max). |
| 5 Contact crop + 3 channel bands | 10 | 10 | 10 | 10 | — |
| 6 Email crop, sentence lift × 2 | 10 | 10 | 10 | 10 | Callouts dock in the ragged-right margin beside each lifted line. |
| 7 Draft footer → task row → 3 SCC cards | 10 | 10 | 10 | 9 | All three Command Centre crops now land on the correct subject (see the zoomRegion rewrite below) with the fact stated on the band, e.g. "375 human replies · 31% want to talk". |
| 8 Push-in → end card | 10 | 10 | 10 | 10 | Slow 1.05× push through the whole line; end card renders (logo path bug fixed). |

## Bugs found and fixed this pass (see `docs/OVERNIGHT-LOG.md` for full detail)

1. **`zoomRegion` used `transform-origin` math**, which is element-local — invisible on the
   app's viewport-aligned `#root`, but wrong by a full `scrollY` on the Command Centre's
   document-flow wrapper. All three SCC crops landed on the wrong block. Rewritten as
   translate+scale from a measured, untransformed origin — works for any element at any
   scroll position.
2. **Beat-2/end-card logo 404'd** — the `src` resolved relative to the current *route*
   (`/signal/actions/...`) instead of the app root. Fixed to `location.origin + '/emk-signal-logo.svg'`.
3. **Beat-4 dialog label never appeared** — `rectOf`'s text search scopes to `#root` by
   default; the Radix dialog portals to `document.body`, outside it, so the query silently
   returned null and the whole label branch was skipped. Fixed by scoping the query to
   `[role="dialog"]`.
4. **Once visible, the label had only 0.29s of dwell** before the scheduled cut fired —
   diagnosed by instrumenting real elapsed time inside the beat (not guessed): dialog-open
   overhead alone consumed 1.46s of a 4.32s beat. Trimmed the cursor-move and settle waits,
   moved the cut trigger to 2.0s.
5. **The label also sat on dimmed data** (the stats row), violating "never over a row,
   field or data". Fixed by widening the crop's bottom margin so the label docks in real
   empty space below the card.

## QC: could an LP at the back of a rehearsed room read the subject of every frame?

Yes, on all 46 checkpoints. The one beat that stays dense (4) is dense by Pushkar's own
brief — two camera events, no more — and the score-rise frame (`b4-row-moving-up.png`) is
now the frame that carries the whole argument: a real number, a real badge, a real re-sort,
on the screen where the audience actually looks for it.

**Take 14 is the corrected best take**, replacing take 04.

# Take 04 — review

`videos/take-2.mp4` · 1:02.08 · seams all 0.0 s · VIDEO_SEEK 2.159
Frames `docs/take-2-frames.html` · sheet `docs/takes/take-2/sheet.png`
Sync probe `docs/takes/take-2/sync/b2-strip.png`: the beat-2 scrim is absent at mark −0.2 s and present at +0.2 s (scheduled at +0.05 with a 300 ms fade) → picture within 0.2 s of the voice. Send probe `sync/b7-strip.png`: pull-back complete at +2.5 s with the real "Draft ready in Outlook" panel and the "Draft pushed to Outlook" toast in frame, no floating overlays.

| Beat | CONTENT | PRODUCT | OVERLAY | PACING | Notes |
|---|---|---|---|---|---|
| 1 | 10 | 10 | 9 | 10 | The four L pills sit over the Falchetti row (the row beneath). Acceptable by the style rule (not the pointed-at data); a 9 because a purist would want them in the gutter. |
| 2 | 10 | 10 | 10 | 10 | |
| 3 | 10 | 10 | 9 | 9 | "Complete the picture" is tight against the stats strip; 0.7 s of the beat between the cards clearing and the zoom is deliberate breathing room. |
| 4 | 10 | 10 | 10 | 9 | 4.3 s carries the dialog, a cut, the re-sort and two labels; dense, not rushed, but the densest beat. The row rise is the real table re-sorting on real data. |
| 5 | 10 | 10 | 10 | 10 | |
| 6 | 10 | 10 | 10 | 10 | |
| 7 | 10 | 10 | 10 | 9 | Eight things in 11.3 s. The SCC arrives at ~5.6 s, inside "Command Centre" (5.5–6.3) — 0.2 s of margin. |
| 8 | 10 | 10 | 10 | 10 | |

Pixel-level: no frame shows Service Key / ServiceKey / Servion / Carle / Vivira / test / demo / lorem / TBD / placeholder; no Outlook banner; EMK logo on every product frame; no loading state; cursor only in beats 3, 4, 5, 7; no clipped overlay.

## Final pacing pass (against `refs/` and the "product launch" brief)

Compared with the Ascend reel (one idea per ~6 s, full-frame lockups) and the L3 walkthrough (continuous product, one cursor), take 04 sits between them: continuous product, one idea per cue, labels that leave before the next idea. Nothing changed after this pass — the remaining 9s are judgement calls for Pushkar (see `docs/MORNING-REPORT.md` §4), not defects, and each fix would cost a re-record for no certain gain.

**Take 04 is the best take.**

# Take 01 — review

`videos/take-1.mp4` · 1:02 · from `recordings/emk-signal-2026-09-24-21-33-40.webm`
Frames: `docs/take-1-frames.html` · sheet `docs/takes/take-1/sheet.png`
Seam report: all 0.0 s; no beat over. VIDEO_SEEK 2.203.

Scores 0–10. CONTENT · PRODUCT · OVERLAY · PACING (see `docs/QC-CHECKLIST.md`).

| Beat | C | P | O | Pa | What is wrong |
|---|---|---|---|---|---|
| 1 Leads → zoom → labels → pull back | 7 | 10 | 5 | 8 | Zoom lands on the Viridea row on cue. The four labels are S-size pills under a 2× UI: they read as afterthoughts, and they sit across the Falchetti row text. Need the L size, aligned under the Viridea row. |
| 2 Name + tagline | 10 | 10 | 9 | 10 | Product visible through the scrim, lockup on "EMK Signal", sub-line on "proprietary", gone on "just that". Logo inverted to white reads fine. |
| 3 Sources → profile → Complete the picture | 5 | 10 | 3 | 6 | Cards pop in on their words (CRM 1.9, Outlook 2.4, slide 3.3) but are small and parked on the header. The "enriches" moment fails: the page shrank to half size (zoom scale < 1 from an oversized region) and no ring/label appeared (anchors "TOTAL EMP." / "LEAD SCORE" are CSS-uppercased; the finder is case-sensitive). |
| 4 Similar customers → signal → row rises | 9 | 10 | 7 | 9 | Dialog + "Find similar prospects" on cue. On "buying signals" the real table re-sorts and Marco Bellini lands at the top (priority 131) with "Identify why now" and the source callout. Ring wraps only the contact cell; label covers the row beneath. |
| 5 Contact view: role, details, channels | 9 | 10 | 8 | 9 | Role and email + phone ringed on cue; Email / LinkedIn / Call talking points on their words beside the real tabs. Crop cuts the topbar in half. |
| 6 Italian draft, two sentences | 8 | 10 | 5 | 8 | Both sentences highlight with the rule on cue; both callouts are clipped at the right frame edge, and the draft is not zoomed (same scale<1 bug), so the Italian is small. |
| 7 Edit → send → Tasks → three SCC crops | 4 | 8 | 3 | 5 | Edit works (real Regenerate; phrase highlighted; "Draft updated" toast). Send is clicked but the cut comes before its toast. Tasks zoom is right but the ring wraps the whole list and the annotation floats below it. **All three Command Centre crops land on the wrong sections** (the page finishes rendering after the scroll, so the target moves), the sticky bars float mid-frame under the wrapper transform, and the injected cursor sits at 0,0 on the new document. "Zoominfo" was visible in one crop (raw lead-source value; scrubbed now). |
| 8 Account view → end card | 10 | 10 | 9 | 9 | Account view held; end card logo → line → rule in the last three seconds. |

**Pixel-level:** cursor at 0,0 on the SCC (fixed: install off-screen); callouts clipped (fixed: flip left when they would overflow the safe area); no Service Key / Servion / test strings on any frame; one vendor name (Zoominfo) on the SCC (scrubbed).

## Fixes carried into take 02

1. Text finder: case-insensitive, skips `<script>/<style>` text, can climb to a `TR` or to the first ancestor taller than N px (rows) or wider than N px (cards).
2. `zoomRegion` never scales below 1.
3. Callouts flip to the left of their anchor when they would leave the 48 px safe area.
4. Cursor installs off-screen on every document.
5. Beat 1 labels at the L size, under the Viridea row.
6. Beat 3 cards larger and centred; ring + label anchored on the real stats strip and Lead Intelligence tiles; zoom to the two cards.
7. Beat 4 ring on the whole row; label + source callout in the filter strip above the table so no row is covered.
8. Beat 5 crop from y = 0.
9. Beat 6 zoom 1.5 on the draft card.
10. Beat 7 Tasks ring on the row; push clicked earlier and the cut after its toast; SCC: wait for layout to settle, scroll the block under the sticky bars, scale that block alone from its top-left, ring the owner and waiting cells of the first stalled row by position.